When Holly is not leading creative strategy or building out the next big idea, you can usually find her antiquing or spending time with her husband and her dog, Bruce. That love for visual discovery and meaningful details carries into the way she approaches marketing.
For Holly, marketing is about more than creating something that looks good. It is about understanding people, building connection, and creating an experience that makes the audience feel something.
Her inspiration often comes from environments and visual experiences, which naturally shapes her marketing style into something immersive and experience-driven. She focuses heavily on emotional marketing, often putting herself in the place of the target audience to better understand how they should feel, respond, and connect with the message.
“A large part of marketing is understanding human behavior, what captures attention, builds trust, creates emotion, and ultimately motivates someone to take action. The creative is only the visible piece of a much larger process.”
One project Holly is especially proud of is a national :30 commercial she wrote and directed for Gerber Childrenswear. For her, it was a moment where she could look back on where she started, recognize how far she had come, and feel proud of the work and dedication that led her there.
Her favorite type of content to create is content that makes people feel something, not just learn something. That mindset also connects to one of her favorite books, The Alchemist, which she recommends because of its reminder that life has so much more meaning outside of routine.
Within the Mermet Marketing Team, Holly says success comes from a shared investment in the brand and the way each person’s strengths balance the others. From detailed organization and research to big-picture strategy and creativity, the team’s different perspectives help shape marketing that feels cohesive and true to Mermet.
When it comes to favorite Mermet campaigns, The Shade Tour stands out. Holly describes it as one of a kind and a campaign that will go down in IWCE history for the first time the team got in trouble for having live music in the booth.
What keeps her pushing ideas forward is momentum and possibility. Once she starts envisioning what something could become, it is hard to leave it at “good enough.” For Holly, creative risk comes with uncertainty, excitement, and trust, but when an idea lands and the team gets to celebrate the win together, that energy makes the work worth it.
Outside of work, Niki enjoys spending time with her family and four cats, but she also makes room for small adventures of her own. From solo travel to attending her first solo concert this year, she is always looking for new experiences and still proudly uses the word “YOLO.”
That curiosity and openness to new experiences show up in her creative work, too. For Niki, marketing is rooted in communication, creativity, and connection. Whether she is supporting internal communications, helping shape event themes, or finding new ways to bring ideas to life, she sees marketing as something that extends far beyond a single project or task.
One thing she says people may not realize about marketing is that you are never really “off the clock.” Inspiration can come from almost anywhere: a conversation, a social media post, a store display, a vacation, or even something you notice while running errands.
“You’re constantly observing, collecting ideas, and thinking about new ways to connect and communicate creatively.”
Niki especially enjoys developing trade show themes. Once the team narrows down a concept, that is when the fun really begins. Some of her favorite themes she has worked on include Shade in the USA and Orange You Glad…, both of which gave the team the chance to build creative, engaging campaigns around a strong central idea.
The team dynamic is also a major part of what makes the work meaningful for her. Niki says the Mermet Marketing Team works well together because they genuinely enjoy working with each other and have fun doing it. While their personalities are similar enough to make collaboration feel natural, each person also brings different strengths and perspectives that balance the group.
One of Niki’s favorite Mermet events was Night at NASCAR in Charlotte. It gave the team a chance to connect with customers in a relaxed, fun setting while also spotlighting The Independence Fund, a charity Mermet has supported. For Niki, it was a reminder that events can be both enjoyable and meaningful.
When asked what word she hopes people associate with Mermet, Niki chose quality. Not just quality in the products, but in the people behind them, too.
What keeps her pushing creative ideas forward is simple: she genuinely loves what she does and the people she gets to work with. That combination motivates her to keep improving, stay curious, and bring forward ideas that are both thoughtful and impactful.
Courtney describes herself as a “true crime fan junkie” who enjoys spending time with her husband, two dogs, cat, and growing collection of crows in their backyard. She also admits she has watched every episode of Law & Order SVU.
For Courtney, marketing is about paying attention to what people are watching, sharing, and responding to. She spends a lot of time social listening to see what is trending and what other brands are doing successfully, always looking for opportunities to connect those ideas back to Mermet in a way that feels authentic to the brand. And sometimes, the idea comes at night and ends up in an email to herself for the next day.
She also sees innovation as part of the team’s responsibility and a lot of her inspiration comes from the team’s Brandstorming sessions, where one person’s idea can quickly turn into two or three more.
“Mermet is innovative in the roller shade industry, and our marketing team works hard to bring that same energy to our digital presence.”
One project Courtney is especially proud of is the “You may not have heard of us, but you’ve definitely seen us…” reel featuring the Oklahoma City Ballet, where Mermet fabric is installed. The reel won a MarCom award, received strong engagement online, and even sparked a conversation with the Oklahoma City Thunder about a possible future collaboration.
When it comes to team dynamics, Courtney says the team works well together because everyone brings different strengths that complement one another. That connection goes beyond the office, too. The team genuinely enjoys working together, and for Courtney, there is no one else she would rather work a trade show with.
One of her most memorable team moments was celebrating Mermet reaching 10K followers on Instagram by bringing miniature cows to the office. With plenty of laugh-until-you-cry moments to choose from, that one was truly unforgettable.
As for her favorite campaign so far, The Shade Tour for IWCE 2026 will be hard to top, but Courtney says what is coming for 2027 may be just as exciting.
Together, Holly, Niki, and Courtney make up a small but mighty team with one shared goal: to keep building a brand that people recognize, trust, and enjoy engaging with. We are proud to celebrate the creativity, collaboration, and ideas that continue pushing Mermet forward.